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Industry segmentation consists of getting the entire heterogeneous marketplace for a product and dividing it into a number of sub-marketplaces or segments, Every single of which tends to be homogeneous in all significant elements.[twelve] The process is conducted for two primary uses: better allocation of a firm's finite methods and to raised serve

Advertising and marketing takes place any time a company right pays a media channel, specifically by using an in-house agency[seventy seven] or by using an advertising company or media obtaining service, to publicize its merchandise, assistance or concept. Prevalent samples of promoting media incorporate:The operator of the Web page has designed a